Digital Manager/Менеджер цифрового маркетинга

Digital Manager

The main goal of Digital manager is to develop strategies and basic tactics for promoting AbbVie Immunology portfolio using digital technologies for key target audiences and introducing digital technologies into the promotional model.

Responsibilities:

• Develop and execute omnichannel strategies to increase brand awareness, using company’s digital technologies for key target audiences
• Identifying trends, opportunities and threats in the field of digital technologies for the company’s product portfolio, developing proposals for adjusting strategies and tactics.
• Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of omnichannel and digital marketing initiatives and provide regular reports to management.
• Support brand teams in planning and evaluating the effectiveness of digital campaigns in digital channels.
• Support brand teams in developing materials and provide content optimization recommendations based on knowledge of recent trends and best practice in omnichannel field.
• Manage relationships with external vendors and agencies to ensure the successful execution of digital marketing campaigns and projects.
• Monitor best practices in the field of digital technologies and assess the possibility/need for their implementation in the company.
• Participate in and evaluate market research and regular analyze market data and identify key segments drivers, growth opportunities and business threats.
• Train and educate employees on omnichannel best practices and provide guidance on digital marketing strategies.
• Stay informed about relevant laws and regulations related to data privacy, consumer protection, and digital marketing, and ensure compliance in all activities.

Requirements:

• Higher professional education (Medical, Pharmaceutical, Economics, Management, Marketing)
• Work experience: from 2 years of successful marketing experience as an Omnichannel/Digital Manager or a similar role with Rx pharmaceutical brands.
• A deep understanding of omnichannel marketing strategies, including customer journey mapping, customer segmentation, and customer experience management.
• Proficient in using digital marketing tools and platforms.
• Strong written and verbal communication skills.
• The ability to analyze data, identify trends, and make data-driven decisions based on the new market trends.
• Strong project management skills with the ability to prioritize and manage multiple projects simultaneously.
• Creative thinking and problem-solving abilities to develop innovative solutions for omnichannel challenges.
• Familiarity with relevant laws and regulations related to data privacy, consumer protection, and digital marketing.
• Ability to adapt to a fast-paced and dynamic work environment.
• English: Upper Intermediate