Product marketing manager (Latam)

What you are going to do:

• Market & Audience Insight Analyze parent and student behavior in LATAM markets to identify growth opportunities. Conduct and synthesize research (quantitative + qualitative) to adapt messaging, channels, and offers. Maintain market intelligence for timely strategy updates.
• Experimentation Develop and test localized value propositions, channel, and creative angles. Launch new products/courses in collaboration with Product Owners and Regional Marketing. Run structured “test → learn → scale” loops and report ROI of every initiative.
• Cross-Functional Collaboration Act as a connector between Global Growth, Brand, and Regional Marketing. Translate global campaigns into local context; adapt creative and channel mix accordingly. Collaborate with CRM & UA leads to ensure funnel efficiency and consistent messaging.
• Measurement & Reporting Track performance of all PMM initiatives — funnel conversion, CAC/LTV, LPCR, and ROMI uplift. Collect and share learnings in Growth Council / PMM library. Build regional business cases to support scaling of proven hypotheses.

What we expect from you:

• Must-have 4+ years in growth, performance, or product marketing, ideally in consumer tech / EdTech / subscription / marketplace environments.
• Proven record of running localized initiatives with measurable impact (e.g. CAC improvement, conversion uplift).
• Good written and spoken in English. Portuguese or Spanish is a plus.
• Strong analytical mindset.
• Familiarity with Meta, Google, CRM systems, and A/B testing frameworks.
• Excellent communication and project management skills across remote teams.
• Comfort working with data visualization tools (Looker, Tableau, QuickSight, etc.).

Why us:

• Global Collaboration: Join a diverse, international team that values innovation and recognizes individual contributions.
• Competitive Compensation: Receive an attractive salary package that reflects your expertise and rewards your contributions.
• Flexible Work Schedule: Enjoy the freedom to work during hours that best suit your productivity and lifestyle.
• Professional Development: Benefit from continuous learning opportunities and support for your career advancement goals.
• Location Options: Choose to work from our Belgrade office or remotely, with seamless collaboration tools for both.