Marketing Manager (Premium Consumer Goods - FMCG)

The Role

• STRATEGY
  • Determine the appropriate strategy for brands’ in portfolio to achieve long term company’s objectives for sales, profits and growth. Interpret the strategies into the build-up of 3-year Plan, Annual Budget and Brand Plans
• PLANS
  • Direct & coach the team to develop detailed, calendarized and actionable plans that will ensure completion of annual brand KPIs
• EXECUTION
  • Direct & coach the team to come up with quality briefs, creative proposals & excellence in executions – in line with Brand/ Company’s standards & code of ethics, and working in partnership with other Departments
• BUSINESS PERFORMANCE
  • Review and deep-dive into relative/ absolute performance of the brands (prices, sales, shares, profitability, awareness, image, competitive activity) to identify any necessary corrective actions.
• TRENDS
  • Monitor in an open-minded way, local & global consumer/ business trends to embed them in Brand Strategies and further differentiate vs competition
• TEAM
  • Recruit, develop, manage & motivate the team to ensure that each employee is of high standards, complies with Company’s policies and is offered a career path for his/her professional development
• CROSS-FUNCTIONAL
  • Actively contribute to Company’s cross-functional initiatives. Build constructive relationships with other departments (Trade Marketing, Commercial, Finance, Purchasing, Legal, Operations, HR) to ensure smooth execution of the plans and contribute to Company’s positive mindset.
• AGENCIES
  • Ensure proper briefing, direction/ feedback to partner agencies. Evaluate, together with the Purchasing team, the quality of our external agencies on an annual basis.
• A&P BUDGET
  • Manage A&P expenditure on a regular basis to ensure conformity with the budget. Evaluate, on an on-going basis, A&P re-allocation among activities and/or brands.
• BRAND Cos
  • Build and manage tight relationship with Brand Cos to ensure: alignment with Global Brand strategies, update of activities/performance in Russia, input from the Russian market into Global Strategies & Assets Development.

The Candidate

• Higher Education preferably in Marketing / Business
• 10+ years’ experience in FMCG with successful people management experience
• Excellent organizational, communication and leadership skills. Team building spirit
• Strategic thinking and analytical skills
• Strong self-engagement personality and exemplarity
• Positive mindset, opened mindedness, adaptability, entrepreneurship, think out of the box
• English