Руководитель подразделения инновационных каналов продвижения (Head of Digital Promotion)

Requirements to a candidate:

• 5+ years of experience in digital marketing, digital promotion, or omnichannel engagement in a leading or managerial role, preferably in pharmaceutical, healthcare, or another regulated industry.
• Strong understanding of pharmaceutical promotion principles for Rx and OTC products, including HCP, patient, and consumer communication specifics.
• Hands-on experience with digital media planning and activation, including paid media, programmatic, social media, SEO/SEM, CRM-triggered campaigns, email marketing, webinars, HCP portals, patient websites, chatbots, and digital content ecosystems.
• Proven experience in building and implementing omnichannel strategies, including customer journey design, segmentation, personalization, next-best-action logic, channel orchestration, and performance measurement.
• Practical knowledge of consent and customer preference management, including collection, storage, update, withdrawal, auditability, and use of consent across digital channels.
• Solid understanding of pharma compliance requirements related to promotional materials, medical/legal/regulatory review, data privacy, personal data processing, fair balance, claims substantiation, off-label risk management, pharmacovigilance, and audit trails.
• Experience working with CRM, marketing automation, analytics, consent management platforms, content management systems, and digital asset management tools.
• Ability to translate brand strategy into compliant digital campaigns, content journeys, and measurable engagement plans for HCPs, patients, and other relevant audiences.
• Strong cross-functional leadership and stakeholder management skills, with experience collaborating with marketing, medical, legal, compliance, IT, data, sales force, external agencies, and global or regional teams.
• Advanced English skills, with the ability to communicate effectively with global teams, review international materials, and prepare business communications.
• Ability to design and deliver trainings, create practical guidance materials, facilitate knowledge sharing, and support digital capability development across teams.
• Strategic thinking, innovative mindset, data-driven decision-making, and the ability to balance business impact, customer experience, technology feasibility, and regulatory requirements.

Main responsibilities:

Lead the digital promotion function and omnichannel infrastructure across Rx and OTC business, ensuring compliance, customer-centric, and data-driven engagement with HCPs, patients, and consumers.
• Team & omnichannel strategy development
• Develop, drive, lead digital promotion and omnichannel strategy for Rx and OTC brands across HCP, patient, and consumer audiences.
• Develop and own the digital promotion strategy for Rx and OTC brands across HCP, patient, and consumer audiences, ensuring alignment with brand priorities, business objectives, customer needs, and regulatory requirements.
• Omni strategy building. Design and implement omnichannel engagement strategies, including customer journey mapping, segmentation, personalization, next-best-action logic, channel orchestration, and integration of digital, remote, and field-force touchpoints.
• Lead digital media strategy and execution across paid media, programmatic, social media, SEO/SEM, CRM-triggered campaigns, email marketing, webinars, online events, HCP portals, patient websites, chatbots, and other relevant digital channels. 360 HCP profile and media plan alignment and execution.
• Define, develop, and continuously improve digital products and platforms, including web portals, brand websites, chatbots, CRM journeys, marketing automation workflows, consent management tools, analytics dashboards, and content management solutions.
• Establish and manage consent and preference management processes, ensuring compliant collection, storage, update, withdrawal, auditability, and activation of customer consent across digital and omnichannel campaigns.
• Ensure compliance of all digital promotion activities with pharmaceutical regulations, internal policies, data privacy requirements, medical/legal/regulatory review processes, approved claims, pharmacovigilance rules, and audit trail expectations.
• Partner with marketing, medical, legal, compliance, IT, data, sales force, commercial excellence, global digital teams, and external agencies to translate brand strategies into compliant digital campaigns, content journeys, and measurable customer engagement plans.
• Establish structured collaboration routines with internal and external stakeholders to ensure transparency, shared priorities, smooth execution, timely decision-making, and fast issue resolution.
• Support product teams in planning and executing digital initiatives for brand communication, product launches, disease awareness, patient support, online education, HCP engagement, and lifecycle management activities.
• Own the digital performance measurement framework, including KPIs, dashboards, campaign analytics, media effectiveness, channel contribution, consent metrics, customer engagement quality, and ROI assessment.
• Drive continuous optimization of campaigns and channels using data, customer insights, A/B testing, journey analytics, market trends, and feedback from field force and cross-functional teams.
• Manage digital promotion budgets, media investments, vendor contracts, agency performance, and resource allocation to maximize business impact and operational efficiency.
• Participate in global and local digital, omnichannel, and transformation initiatives, adapting global standards, technologies, and best practices to local market needs and regulatory context.
• Design and deliver training programs for marketing, sales force, medical, and other relevant teams on digital promotion standards, omnichannel ways of working, compliant content use, consent requirements, digital media basics, analytics interpretation, and effective use of digital platforms.
• Build a sustainable digital capability development system through onboarding materials, playbooks, best-practice sharing, expert communities, governance frameworks, regular knowledge updates, and coaching on digital marketing, omnichannel, media, AI, data, consent management, and pharma compliance trends.

Desirable skills and knowledge:
• Team management 5+ years as minimum
• Experience in the pharmaceutical business, including understanding of product lifecycle, launch support, field force collaboration, HCP engagement models, patient support, and disease awareness activities.
• Deep knowledge of HCP and patient omnichannel strategy, including integration of field force activity, remote detailing, email, websites, social media, online events, messengers, portals, and CRM-based communications.
• Experience with compliant digital content production and modular content approaches, including adaptation of approved claims, version control, localization, and reuse across channels.
• Understanding of data governance, first-party data strategy, consent-based activation, customer identity management, and privacy-by-design principles.
• Experience with digital analytics and KPIs, including reach, frequency, engagement, conversion, consent rate, opt-out rate, cost per engagement, channel contribution, customer journey performance, and campaign ROI.
• Ability to define business and functional requirements for digital platforms and vendors, including CRM, CDP, marketing automation, consent management, web analytics, media platforms, and reporting dashboards.
• Knowledge of pharma-specific digital risk areas, including adverse event reporting, pharmacovigilance escalation, medical information requests, user-generated content moderation, social listening, and third-party platform governance.
• Experience managing external agencies, media partners, technology vendors, and cross-country or global digital initiatives.
• AI digital strategy design, as a part corporate strategy and understanding of 5Y environment and HCP, patient behavioral changes

Salary&Benefits:

• Engaging work in an international pharmaceutical company
• Competitive salary depends on experience and will be discussed individually
• Official employment under the Labor Code of the Russian Federation
• Modern comfortable office located in the city center (m. Belorusskaya)
• VMI (including dentistry) after 3 months of work
• Life insurance
• Lunch compensation
• Transport expenses compensation (corporate car or car allowance)
• Remote work compensation
• Flexible working hours
• Hybrid work schedule, remote work 2 days a week
• Possibility to participate in the corporate pension program
• 35 vacation days