Head of Sales B2B IT Europe

We are a dynamic and fast-growing player in the IT infrastructure space.

We specialize in providing high-quality server hardware, software, and solutions to businesses.

We are looking for a hands-on leader to drive our next phase of growth by bridging the gap between marketing-generated leads and aggressive direct sales efforts.

The Role

We are seeking a results-driven Head of Sales who is not just a manager, but a player-coach. You will be responsible for the entire sales funnel, from strategic planning to tactical execution. Your primary mission is to own the revenue number by orchestrating a dual-pronged approach: maximizing conversion on inbound marketing leads while simultaneously building a powerful outbound machine targeting End Clients, Value-Added Resellers (VARs), and System Integrators (SIs) .

You must be fluent in English and possess deep experience selling IT products.

Key Responsibilities

1. Strategic Sales Planning & Execution

- Develop and implement a comprehensive sales strategy to achieve revenue targets and market share growth.

- Analyze market trends, the competitive landscape, and customer needs to refine sales pitches and product positioning.

- Establish KPIs, sales forecasts, and performance reports for the executive team.

2. Inbound Conversion (Marketing Lead Generation)

- Own the conversion funnel for all marketing-generated leads (PPC, content, email campaigns).

- Design a rapid response and lead qualification process to ensure no opportunity is wasted.

- Collaborate with the marketing team to provide feedback on lead quality, helping to refine targeting for future campaigns.

- Optimize the sales pitch for "warm" traffic, ensuring a seamless transition from interest to purchase.

3. Outbound Sales & Business Development

Lead from the front in outbound efforts, including cold calling, email sequencing, and social selling to penetrate new accounts.

Direct Sales: Identify, prospect, and close deals with End Clients (enterprises and SMBs) to drive direct revenue.

Channel Sales: Specifically target and build a partner ecosystem with Value-Added Resellers (VARs) and System Integrators (SIs) to expand market reach through indirect channels.

Develop joint business plans with partners to drive incremental revenue through their existing customer bases.

Negotiate contracts, frame agreements, and pricing models with partners and direct enterprise clients.

4. Team Leadership & Development

- Recruit, mentor, and manage a high-performing sales team (Inside Sales and Channel Account Managers).

- Foster a culture of high velocity, urgency, and continuous improvement.

- Conduct regular pipeline reviews and provide coaching to close complex deals.

Required Qualifications

Experience: Minimum 5+ years of sales experience in the IT Products / Hardware / Software industry, with at least 2+ years in a leadership or team lead capacity.

Language: Fluent English (C1 level) is mandatory. You will be communicating with international partners and enterprise clients daily.

Channel Expertise: Proven track record of successfully recruiting and managing VARs and System Integrators.

Direct Sales Expertise: Demonstrated ability to hunt and close new business with end-user clients.

Hunter Mentality: Proven success in high-volume outbound prospecting and cold outreach, combined with the finesse to close high-ticket B2B deals.

Data-Driven: Proficiency with CRM software (e.g., HubSpot, Salesforce) and sales analytics tools.

Communication: Exceptional presentation, negotiation, and communication skills.

Preferred Skills

- Experience selling servers, storage, or enterprise software licensing.

- Existing network of contacts within the IT reseller community.

- Experience working in a scale-up or high-growth e-commerce environment.

Why us?

- Impact: A critical role where you will directly shape the revenue trajectory of the company.

- Culture: A fast-paced, no-nonsense environment where great ideas are executed immediately.

- Growth: Significant career advancement opportunities as the company scales.