Website Project Manager (Content & SEO)

ibbo Systems is a global leader in software solutions for the Internet of Things (IoT), IT infrastructure management, industrial automation, and data center monitoring.

We are looking for a professional capable of operating at the intersection of IT and Marketing in a complex B2B software environment.

Role Mission:

• To build and continuously develop the marketing website as a systematic growth channel:

• Clear and upgraded product positioning

• Stable, high-quality content production

• Predictable SEO performance

• Seamless marketing automation and CRM integration

• Unified standards and measurable efficiency

Key Responsibilities

Website Project Management (Marketing-Owned)

• Maintain quarterly and monthly website roadmap
• Manage website backlog and prioritization
• Translate business needs into clear technical/design requirements
• Coordinate designers and developers
• Oversee QA, testing, and release process
• Conduct demos and document results

UX/UI & Conversion Optimization

• Initiate and coordinate UX research/ CustDevs’
• Translate insights into hypotheses and improvement plans
• Maintain consistency of templates and user experience standards
• Drive continuous conversion improvement initiatives

Content & Editorial System

• Co-develop content strategy and plans with Product Marketing and PR
• Manage production, editing, and publication in CMS
• Build and maintain cross-functional approval workflows
• Manage external content contractors (quality, deadlines, scope)
• Ensure message consistency across all web properties

SEO

• Own implementation of SEO roadmap (semantic core, content gaps, technical fixes)
• Translate agency recommendations into actionable tasks
• Ensure execution across development and content teams
• Monitor rankings, traffic, and conversion metrics
• Maintain long-term SEO growth strategy

Delivery model:
Audit → Technical Improvements → Content Optimization → Implementation → Measurement.

Marketing Analytics & Data Flow Ownership

• Ensure correct tracking setup (forms, events, funnels)
• Guarantee proper routing of leads into CRM and marketing automation systems
• Monitor data integrity and anomaly detection
• Deliver regular performance reports and insights

Key Requirements

Must-Have:

• Proven experience managing website or digital product projects within a marketing function
• Strong stakeholder management and cross-functional communication skills
• Practical SEO expertise (semantic research, on-page, technical SEO, analytics)
• Content strategy and editorial experience
• Experience working with CMS systems
• KPI-driven mindset with structured reporting and performance tracking
• Ability to align multiple stakeholders around priorities and timelines

Nice to Have

• Experience in Product Marketing (positioning, messaging, GTM packaging)
• Experience supporting PR initiatives and thought leadership content
• Hands-on experience with marketing automation and CRM integrations
• Experience in B2B SaaS / enterprise software / industrial IT environment
• Experience with PPC

What Success Looks Like in This Role

• Clear and compelling product positioning reflected on the website
• Measurable SEO growth and sustained first-page visibility
• Structured and predictable content production system
• Website fully integrated into CRM and marketing automation
• Website acting as a scalable growth engine, not just a digital brochure

What We Offer

• 100% Remote: Work from anywhere in the world.
• Full-Time Flexibility: A full-time role that respects your focus and flow.
• Global Impact: Work on a product used by industry giants in the IoT and Automation space.
• Growth Culture: 4 additional paid days off per year and a team that values execution over bureaucracy.