- Работа в Москве
- Другое
- Менеджер по работе с маркетплейсами
- Perfomance Marketing Manager/Менеджер по работе с маркетплейсами
Perfomance Marketing Manager/Менеджер по работе с маркетплейсами
По договоренности
AS PERFORMANCE MARKETING RESOURCE:
Your core focus is to Own & Drive Traffic Acquisition strategy for E-commerce business through In-platform and Out-platform media; collaborating with various internal and external stakeholders.
Your key responsibility is to ensure In-platform media with higher ROAS are fully leveraged & exhausted; Out-platform means are optimized for ROAS and Click Through Rate.
SUMMARY OF RESPONSIBILITIES:
- Be an active member of E-commerce team, demonstrating ‘growth hacking’ and ‘resourceful’ mindset;
- Take an analytical and evidence-led approach to Performance Marketing; own in platform and out-platform spend; maintain forward forecast by Brand / Brand Segment at SKU level;
- Apply E-commerce Traffic model to work back from the sales target to identify traffic targets & optimization opportunities while maintaining an optimal spend mix;
- Ensure top class Win in Search expertise, staying ahead on key word bidding strategy both in-platform and where applicable, out-platform;
- Have deep understanding of SKU prioritization based on Traffic & Conversion rate trends;
- Engage Platform Marketing Solutions and stakeholders at multiple levels to formalize Way of Working for increased collaboration and performance;
- Explore Out platform opportunities to drive quality traffic and with a clear attribution model;
- Work with corporate accounts and platforms for improved Traffic & Sales attribution - maximizing spend with clear attribution model and minimizing spend where unclear;
- Maintain an agile media plan by Brand to ensure things that are working can be fuelled more for scale and those that are not are adjusted quickly;
- Engage & influence internal stakeholders such as Brand, Digital and CRM team to leverage on top funnel marketing for driving bottom funnel conversion;
- Work closely with Business Development teams to spend in sync with Platform activations; maintain a balance between ‘Always On campaigns’ and ‘Event campaigns’;
- Operationalize scorecards that ensure visibility and transparency to various performance KPIs;
- Work with External partners & Publishers to constantly improve attribution model for Page View and Sales optimization;
- Planning and budgeting. Ensure Performance Marketing budget is being spent with right ROAS mix; Amplifying what is working and Addressing what is not working;
- Use a combination of first party and third party data where available to drive high quality traffic.
PROFESSIONAL SKILLS AND COMPETENCIES:
- Must be a proactive self-starter with can-do attitude; demonstrate entrepreneurial spirit;
- Must have some experience and exposure to Digital Media, Paid Search, Re-targeting, Publishers and Affiliates;
- Hands on experience of Programmatic and Digital buying is preferred;
- Strong analytical and data mining aptitude; ability to use data to develop and support decisions;
- Command over Data & Insights tools, particularly Excel;
- Experience of working with dominant E-commerce player in the market is an added advantage;
- Strong inter-personal skills, able to independently engage internal and external stakeholders;
- Be a Problem solver and an Out of Box thinker to find simple solutions;
- Strong project management abilities; capable of prioritizing and handling multiple tasks simultaneously under tight time constraints and within budget parameters;
- Degree qualified or equivalent in Engineering or business-related discipline preferred.
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Опубликована 4 дня назад