Перформанс-маркетолог

Job opening: Performance Marketer

Company: NDA
Supervisor: Head of Growth Marketing
Work Format: Remote — Russia / Georgia / Armenia / Kazakhstan Self-Employed / Independent Contractor
Contract: 1 year with the possibility of extension depending on performance and business needs

Main responsibilities:

• Development and implementation of non-standard strategies for attracting users, aimed at bettors from Russia and the CIS countries, with a focus on sharp players, VIP users with high turnover and users focused on the value of odds.

• Building and maintaining partnerships with affiliates specializing in arbitrage, tipsters, betting communities, crypto sites and forums on Telegram, Discord and other platforms.

• Developing a local presence on social media using crypto and betting platforms, as well as guerrilla methods to circumvent the limitations of traditional advertising.

• Search and collaborate with unofficial influencers, including VK, YouTube channels dedicated to gambling , Twitter/X accounts and media personalities on Telegram.

• Organization and implementation of guerrilla promotions, community activations and loyalty programs to retain high-value traffic attracted through grey-market funnels.

• Monitor and optimize campaigns based on conversion, LTV and ROAS metrics in collaboration with CRM and BI teams.

• Analysis of local competitor activity, user trends and cryptocurrency adoption models to adjust acquisition strategies.

• Minimizing the risks of bonus abuse and fraud at the user acquisition stage in collaboration with the Risk and Payments teams.

• Preparing weekly reports on user acquisition performance, market insights and test campaign results.

Skills and qualifications:

• Deep understanding of non-standard methods of attracting players in limited or unregulated markets, as well as the principles of building attraction funnels through the main attraction channels.

• Connections or practical experience interacting with influencers on Telegram and Discord, Russian arbitration networks and betting forums.

• Ability to launch and scale user acquisition through social media and content channels for betting brands.

• Creative thinking and a “hacker” approach, the ability to find and exploit market vulnerabilities.

• Confident with crypto onboarding, including wallets, conversions and tokens.

• Proficiency in UTM tracking tools, analytical platforms and affiliate software.

• Excellent written and spoken Russian. Native Russian speaker required.

Knowledge and experience:

• At least 3 years of experience in performance marketing for bookmakers or high-risk verticals (cryptocurrencies, forex, betting, etc.).

• Proven track record of growing user base through non-traditional marketing channels, particularly in grey markets in Russia and the CIS.

• Deep understanding of user scenarios and the ability to build and control the client’s path up to the first deposit.

• Experience working with high-volume arbitrage and value-betting affiliates.

• Understanding the specifics of crypto adoption and user behavior in Russia and adjacent markets.

• Knowledge of professional betting principles, low margin pricing models, VIP programs and the psychology of high rollers.