Perfomance Marketing Specialist

Our Client - the Worldwide International Ecoservice Company is looking for "Performance Marketing Specialist"/"Mobile App User Acquisition"

Role Summary

We are looking for a hands-on Performance Marketing / PPC Specialist with proven experience in mobile app user acquisition. The role is responsible for building, managing, optimizing, and scaling paid acquisition campaigns end-to-end across key channels, while maintaining strong control over budgets, reporting, and performance KPIs.

Key Responsibilities

• App Install & Growth Campaigns
  • Plan and execute scalable user acquisition campaigns focused on app installs and quality users (downstream performance).
  • Optimize toward CPI (Cost Per Install) and additional funnel KPIs (activation/retention where available).
• Channel Ownership
  • Manage campaigns across:
    • Google Ads (Search, Display, UAC)
    • Meta Ads (Facebook & Instagram)
  • Continuously test and improve audiences, targeting, bidding strategies, and campaign structures.
• Optimization & Scaling
  • Day-to-day campaign optimization: budgets, bids, creatives, placements, targeting, and pacing.
  • Run structured A/B tests and implement learnings to scale efficiently.
• Creative & Messaging Management
  • Collaborate on creative strategy and iteration (ad formats, hooks, copy, landing flows if relevant).
  • Ensure continuous creative refresh to avoid fatigue and improve performance.
• Monitoring, Reporting & Insights
  • Ongoing monitoring and performance control (daily/weekly).
  • Deliver clear reporting with actionable insights and recommendations.
  • Provide forecasts, scaling plans, and budget allocation logic.
• ASO Support (App Store Optimization) – Not a must
  • Support paid acquisition via ASO improvements (store page optimization, keyword strategy, conversion rate improvements).
  • Coordinate store listing tests/iterations where possible.

Required Qualifications

• High education
• English - from strong Intermediate level (oral and written), enough for daily communication with Team Lead in Israel
• Proven experience managing performance marketing for mobile apps, ideally with high-volume acquisition.
• Strong hands-on expertise in:
  • Google Ads (including UAC/App campaigns)
  • Meta Ads (FB/IG)
• Strong optimization mindset: CPI control + scaling with performance stability.
• Ability to work independently, prioritize, and drive measurable outcomes.
• Strong analytical skills and comfort with KPIs, reporting, and dashboards.

Nice to Have

• Experience with MMPs (Adjust) and attribution concepts (preferred).
• Experience optimizing beyond installs (activation, retention, ROAS/LTV) when data is available.
• Experience in ride-hailing / mobility / on-demand services.
• ASO hands-on experience (keywords, conversion optimization, listing experiments).

KPIs / Success Metrics (examples)

• CPI (Cost Per Install)
• Install volume and scalability
• Post-install quality metrics (activation, first ride, retention) — if tracking is available
• Efficiency vs. budget (pacing, allocation, scaling stability)

Conditions

- Home-office (100%)

- Working schedule: 10:00 AM - 17:00 PM, Sunday -Thursday.

- Salary: Fix +monthly bonuses based on KPI's

- Internet costs compensation

- Official employment contract (vacation, sick lists compensation)