Head of Marketing Operations

Head of Marketing Operations

(Strategy · Analytics · Content · PR · Digital · CRM · AI)

Industry: Private Healthcare / Medical Tourism
Work format: Remote
Candidate geography: Russia, Kazakhstan
Reporting line: Directly to the business owner

About the Company and Projects

We are developing two international medical projects:

Project 1 — Private Medical Clinic
Focus areas: aesthetic gynecology, intimate surgery, international patients.

Project 2 — Alexa Medical Tourism
An international medical tourism project covering websites, partnerships, PR, and a digital ecosystem.

Each project has its own strategy, KPIs, analytics, and reporting.

Work Format and Conditions

Full-time

5–6 hours of active managerial work per day

Schedule: 5/7

Working calendar: Turkish

Daily call: 1 hour (5 days per week)

Reporting: weekly + KPI review every 14 days

KPI-based compensation: variable part up to 40%, paid every 2 weeks

Combination with other projects is not allowed

Role Overview

The Head of Marketing Operations is the single point of control for the entire marketing system across both projects.

This is a leadership role, not an executional position.
Focus areas: strategy, control, analytics, coordination, and management decisions.

Key Responsibilities

1. Strategy and Analytics

Development and adjustment of marketing strategies for each project

Channel analytics:

• Instagram

• YouTube

• Telegram

Performance marketing control (Meta, Google)

Analysis of creatives, market, and competitors

Preparation of management insights and decisions

2. Content and Content Planning (Ownership)

Content is treated as a business product.
The Head of Marketing Operations owns the content.

Responsibilities include:

Content strategy development

Monthly content planning:

• social media

• YouTube

• Telegram

Message house development:

• key messages

• expert positioning

• sales-driven meanings

• CTAs

Creation of key content:

• expert publications

• strategic posts

• PR texts

Final editing and approval

Alignment of content with:

• sales funnels

• performance advertising

• PR strategy

• brand and doctor positioning

The SMM team handles production based on approved guidelines.

3. PR (International Markets)

Development of PR plans for each project

Selection of PR platforms

PR database management

Communication with editorial teams

Control of at least 3 publications per week

Preparation and review of PR materials

Quality and publication control

4. Websites and Landing Pages

Website control and updates for the clinic

Oversight of Alexa website development

UX/UI review

Task setting for contractors

Review of page structure and user journeys

5. SEO (International)

SEO contractor management

Review of:

• keywords

• meta tags

• content and articles

SEO performance evaluation

International SEO: RU / EN / TR

6. CRM

CRM development oversight

Sales funnel logic design

Integration control (websites, forms, ads, messengers)

Data accuracy control for analytics

7. AI

AI agent implementation

Dialogue logic development

AI training

Integration of AI into marketing and communication processes

8. Team and Vendor Management

SMM team management

Coordination with performance marketing contractors (Meta / Google)

Management of vendors and partners:

• PR

• SEO

• websites

• CRM

• AI

• partners, bloggers, associations

Task setting and deadline control

Quality control

All external communications on behalf of the projects

Candidate Requirements

Proven experience in marketing leadership / marketing operations

Strong expertise in digital marketing, content, analytics, and PR

Experience with international markets is a plus

Ability to manage vendors and complex processes

English — B2+ (mandatory)

Native Russian

What We Offer

Work with international medical projects

Direct communication with the business owner

High level of autonomy and influence

Transparent KPI-based compensation model

Long-term cooperation